A Quick Guide to Content Marketing Development & Media Ecosystems for Independent Hotels

Content marketing and strategy development for hotels has become a major talking point over the last five years, with the main discussion being around its importance as well as new and innovate ways to improve it while also using it to gain and increase customers. Anny Wooldridge Travel writer, journalist, editor and blogger. Anny has […]

Hotel Technology Consolidation: Enhance Guest Experience, Service & Satisfaction

In 2017 J.D Power created a North American Hotel Statistics Index which has identified and showcased how technology consolidation affects guests’ experience, service and satisfaction in a hotel environment. Anny Wooldridge Travel writer, journalist, editor and blogger. Anny has travelled to 28 countries, worked in Greece, France, America and Colombia. She created her blog Anny’s […]

How to Polish Your Hotel’s Email Marketing Strategy and Increase Guest Experience

Email marketing strategies have been aiding businesses for the last five years. They are seen as a very cost-effective and high return on investment (ROI) form of marketing for companies in all sectors. Email marketing can allow a marketing strategy, such as an offer or discount code, to reach millions of potential customers with one […]

Do Activities & Unique Experiences Drive Travel Decisions More Than Prices?

The way individuals decide to travel has changed drastically over the last five years. Nowadays, more and more individuals are looking for different sources and influences while making travel decisions. Gone are the days when individuals walk into a travel agent, pick up a brochure and decide where they want to travel too. According to […]

How Can Hotels Fight Back Against Airbnb & OTAs Online Marketing Actions?

When someone decides to take a trip and needs somewhere to stay, their options vary greatly from those available 10 years ago. Now there are big chain hotels, boutique hotels, Airbnb rentals, and single rented rooms. Anny Wooldridge Travel writer, journalist, editor and blogger. Anny has travelled to 28 countries, worked in Greece, France, America […]